Why Is Pair a Paid Dating Service?: What Actually Works

Why do you charge at all? I mean, c'mon, Tinder is free!

Above all, we charge because we think it makes the site better for the people using it. When users are paying, they are more committed to really using the site, which means that there aren't a lot of people whose profiles you can check out but who actually aren't using Pair or aren't serious about dating.

Making Pair a paid service also discourages sketchy folks from joining. We also charge because we think that the site is offering something of real value — an innovative way for people to meet and go on great dates.

All of this said, we do everything we can to keep the price of subscribing low. If you sign up for 6 months, it's about the price of a cup of coffee per week.

Want to get more out of your time on the app? Learn how to save time searching for people on Pair, see how not to lose the right people on Pair, find out what Invisible Mode is and how to use it, and read about how Pair blocks fake profiles to keep the community genuine.