We Have Launched Our New Service Pulse for iPhone Today

Dear friends,

We are proud to announce that we've finally launched the full version of our Pulse service, which is an important part of the Pair app for iOS.

As all our devoted users know, we had launched the Pulse version for iPad users in April 2014 and tested it with the help of our users in beta. After making a significant number of improvements and changes and fixing many bugs that were noticed by our devoted users, we've launched the full version of Pair for iOS with Pulse, which is now available both on the iPad, as well as iPhone devices. You can read more about our preview of Pulse coming to iPhone if you missed the announcement.

What is the Pulse service for the Pair app?

As you know, Pair means dating the right people — the best place to meet new people having similar values and common interests.

Today we are the world's only dating site that allows you to choose your better half, who is not just a beautiful person, but who also meets all your requirements. We select the psychologically compatible partner for you, someone who has similar interests, life goals and priorities. In short, we select a compatible person for you — the right person!

How do we do it? What allows us to make a decision regarding your better half properly when we find a prospective soul mate for you?

To do this, we have two sections, two services: Q&A — Questions and Answers — and Pulse. In each of them you can answer different questions on various topics (relationships, sex, society, culture, entertainment, family, marriage, money, job, children, hobbies, and more). This is how you can show your life's priorities and reveal your true self. Other users also answer such questions and may put forward their own questions to other users. We collect and analyze that information and, based on it, display a compatibility quotient between users.

As you know very well, just showing beautiful photographs and physical characteristics of a user is not enough. It is also important to know about their interests, life goals, and priorities — how will he or she react in a particular situation, how strong their contradictions are, and so on.

What are the pros of this approach and why is it better than ordinary dating?

• you see real people, not only lifeless pictures
• you know exactly what to expect and what not to expect from other persons
• you no longer have to deal with fake profiles — only real people can answer such in-depth questions
• you do not have to waste your time going through dozens of empty meetings in order to know a person better and understand their life views and your compatibility with them

What Pulse is and how it differs from the existing Q&A service.

Q&A allows you to quickly answer hundreds of questions and build a picture of people who are compatible with you. You can read more about the launch of our Questions & Answers service to understand the full background.

Pulse consists of the same questions, but they are connected with everyday events and important issues being discussed in society. Here, users can not only answer questions, but can also read informative material on the subject — chosen by our editors — discuss it with other users, and find out detailed views on these events.

In fact, Pulse is a newswire of various topics and issues that matter to people today, along with people's comments and responses to them. It is an online platform where people can openly discuss their lives.

You can find a lot of interesting topics to read and discuss in Pulse:

• Would you date a co-worker?
• Can couples stay in different bedrooms and still remain close?
• Would you like your marriage to be an arranged marriage?
• If your partner cheated on you, would you cheat too?
• Is it wrong to end a relationship over abortion?
• Do you see divorced people as damaged goods?
• Do women need family more than men?
• Is it morally acceptable for you to date two people at once?
• Are younger women attracted to older men?

What is good about it?

• dating is no longer just a dull browsing of users' photographs and short profiles
• dating has become a full-fledged service where you really get to know people — their opinions on important events and issues — and can openly discuss these with them
• when you have access to a person's interests, attitudes, life values, and opinions on certain issues, you can communicate with that person knowing full well what unites you and what differs you

In other words, the dating situation has shifted from "Saw a photo — sent a message to a stranger — ran into a fool or a nasty person" to "Saw a compatible person — learned his or her views and interests — realized this is the right person, my better half — wrote a message and arranged a meeting."

Not only that: even if that person doesn't become your partner, he or she can become your friend, as you share the same views and interests. See how to use Pulse to get the most out of the feature from day one.

It's worth checking out how we launched the original Pulse service to see how far the feature has come — and keep an eye out for what comes next. As the numbers already show, Pulse united almost 8 million people in its first two months.

Do not waste your time — download the Pulse app now and find the right person you're compatible with, your most suitable better half.